ISSN 2594-5327
49º Congresso anual — Vol. 49, Num. 1 (1994)
Título
DOI
Downloads
Resumo
The paper makes an outline of Centro Inox (the Italian stainless steel development association), describing its members with their range of products, its structure, the results achieved in the Italian stainless steel market, and its activity which can be summarized as follows: Analysis of the market and of its needs Continuous advisory service to all users Market education Standardization work It is shown the position reached by Italy, in Europe, in terms of per capita consumption. Finally, some examples of promotional activity in the sectors of the food industry, building, and transport are described.
Palavras-chave
stainless steel, Centro Inox, market development, promotional activity, Italy
Como citar
CAPELLI, FAUSTO.
RESULTS OF CENTRO INOX'S PROMOTIONAL ACTIVITY ON THE ITALIAN STAINLESS STEEL MARKET,
p. 3655-3666.
In: 49º Congresso anual,
Rio de Janeiro, Brasil,
1994.
ISSN: 2594-5327, DOI 10.5151/2594-5327-49v8-137-148
